Post by moon125 on Nov 9, 2024 23:25:58 GMT -5
For industrial businesses, especially in the B2B segment, switching to online advertising may seem like an unobvious step. However, in the context of growing competition and changes in the market, more and more factories, such as the Tula Plant of Vegetable Oils (OOO "TZRM"), realize the need for an online presence. In this article, we will prove that even for large manufacturers, contextual advertising is an effective way to attract new wholesale customers, establish a flow of applications and strengthen their position in the market.
Our task was not only to create contextual shopify website design advertising, but also to develop a modern landing page, since the old plant website was outdated and did not function correctly.
Why did the plant need online advertising at all?
Before starting cooperation with us, TZRM worked through cl(Banned word)ic B2B sales channels: the plant had its own base of regular customers and did not use digital promotion opportunities. At some point, the company faced several key challenges:
Increased competition in the Russian market : The situation in the vegetable oil market has changed - competitors have started using online channels to attract new wholesale customers, thereby capturing more attention from the audience.
Demand for new customers : Many modern wholesale buyers and distributors began to actively search for suppliers via the Internet. Potential customers of the plant could not find information about it online, which affected the number of applications.
Expansion of sales markets : The plant planned to increase sales volumes, expand the geography of deliveries through regional distributors and clients from the CIS countries. To do this, it was necessary to create a tool that would attract a stable flow of applications.
Thus, online advertising has become for TZRM not just a tool for attracting clients, but an important element in expanding the business and maintaining its position in the market.
The market is not (Banned word)le, not (Banned word)le at all, even now
Continuing with the need to go online, it is worth noting that in 2024, the industrial sector in Russia is on the rise. Sanctions and the geopolitical situation have changed the usual market model: many companies are beginning to focus on domestic demand and more actively develop export directions.
In January-June 2024, the entire industrial sector grew by 4.4% compared to the same period in 2023 (according to Rosstat). Last year, growth was more modest - 2.1%. Positive dynamics began in March 2023, with the highest growth rates in February 2024 (+ 8.5%).
Since February 2024, CMAKS experts have noted a "new growth phase" in industrial production. About 2/3 of the growth is due to the completion of large orders and the recovery of oil products after a decline at the end of 2023. Sofya Donetsk, chief economist at T-Investments, points out that in 2024, growth is already outpacing, although it is uneven across industries.
That is why, before setting up advertising, it is important to consider that each industry has its own specific promotion. As a rule, the B2B segment is focused on long-term partnerships and requires clearer and more structured messages from advertising campaigns, and each production area has its own key factors influencing promotion. For example:
Our task was not only to create contextual shopify website design advertising, but also to develop a modern landing page, since the old plant website was outdated and did not function correctly.
Why did the plant need online advertising at all?
Before starting cooperation with us, TZRM worked through cl(Banned word)ic B2B sales channels: the plant had its own base of regular customers and did not use digital promotion opportunities. At some point, the company faced several key challenges:
Increased competition in the Russian market : The situation in the vegetable oil market has changed - competitors have started using online channels to attract new wholesale customers, thereby capturing more attention from the audience.
Demand for new customers : Many modern wholesale buyers and distributors began to actively search for suppliers via the Internet. Potential customers of the plant could not find information about it online, which affected the number of applications.
Expansion of sales markets : The plant planned to increase sales volumes, expand the geography of deliveries through regional distributors and clients from the CIS countries. To do this, it was necessary to create a tool that would attract a stable flow of applications.
Thus, online advertising has become for TZRM not just a tool for attracting clients, but an important element in expanding the business and maintaining its position in the market.
The market is not (Banned word)le, not (Banned word)le at all, even now
Continuing with the need to go online, it is worth noting that in 2024, the industrial sector in Russia is on the rise. Sanctions and the geopolitical situation have changed the usual market model: many companies are beginning to focus on domestic demand and more actively develop export directions.
In January-June 2024, the entire industrial sector grew by 4.4% compared to the same period in 2023 (according to Rosstat). Last year, growth was more modest - 2.1%. Positive dynamics began in March 2023, with the highest growth rates in February 2024 (+ 8.5%).
Since February 2024, CMAKS experts have noted a "new growth phase" in industrial production. About 2/3 of the growth is due to the completion of large orders and the recovery of oil products after a decline at the end of 2023. Sofya Donetsk, chief economist at T-Investments, points out that in 2024, growth is already outpacing, although it is uneven across industries.
That is why, before setting up advertising, it is important to consider that each industry has its own specific promotion. As a rule, the B2B segment is focused on long-term partnerships and requires clearer and more structured messages from advertising campaigns, and each production area has its own key factors influencing promotion. For example:
